Campaign Management

The most effective way to boost your sales is to present the right offer, to the right customer, at the right time. With Dehasoft Campaign Management, create flexible campaign scenarios across your e-commerce and B2B channels, centrally manage your discount and coupon codes, and track campaign performance in real time.

Why a Campaign Management System?

In the competitive world of e-commerce, pricing and product variety alone are not enough. One of the most important factors influencing customers' purchasing decisions is campaigns and promotions. However, for campaigns to be effective, they must reach the right target audience, on the right channel, with the right timing. Manually managed campaign processes lead to wasted time and increase the risk of errors.

The Dehasoft Campaign Management System enables you to manage all your campaign processes from a single hub. From percentage discounts to fixed-amount reductions, from buy-X-pay-Y campaigns to free shipping offers, you can easily create any scenario and make your campaigns intelligent with automatic triggers. This way, you save time and maximize the conversion rates of your campaigns.

Key Features

Flexible Campaign Scenarios

With Dehasoft, you can create unlimited campaign scenarios. Easily define different scenarios such as percentage discounts, fixed-amount discounts, buy-X-pay-Y campaigns, adding gift products to the cart, free shipping upon reaching a certain amount, and special campaigns for multiple product groups. Target your campaigns by category, brand, product group, or specific SKUs, and activate multiple campaign rules simultaneously. With campaign priority ordering and conflict management, your customers always benefit from the most advantageous offer.

Coupon and Promo Code Management

Create single-use or multi-use coupon codes. With bulk coupon generation, produce thousands of unique codes in seconds and integrate them with your email campaigns. Define minimum cart value, validity period, usage limits, and customer segment restrictions on coupon codes to ensure your campaigns remain controlled and within budget. The usage history, conversion rate, and revenue impact of each coupon code can be tracked through reports.

Quota-Based and Targeted Campaigns

Set quotas on your campaigns so they automatically end after a certain number of customers or orders. Increase your conversion rates with urgency-driven campaigns such as "20% off for the first 100 orders" or "gift product limited to 500 units." With targeted campaigns based on customer segmentation, offer welcome discounts to new customers, exclusive deals to VIP customers, or win-back campaigns to customers who have not shopped for a certain period.

Automatic Triggers

Instead of manually launching campaigns, automate them with smart triggers. Activate free shipping or additional discounts when the cart value exceeds a certain threshold. With date-range-based campaigns, let Black Friday, holiday, or seasonal sales automatically kick in and close when the period expires. Deliver tailored offers to each customer group through segment-triggered campaigns. Increase repeat purchase rates with post-order triggers that send discount coupons valid for the next purchase.

E-Commerce and B2B Integration

Dehasoft Campaign Management works simultaneously on both your B2C e-commerce site and your B2B order portal. On your B2B channels, you can define dealer-specific campaigns, volume-based discounts, and contract-based special pricing rules. On the e-commerce side, create flash sales, campaigns on selected products, and cart-based promotions for end consumers. All campaign data is synchronized with your ERP and CRM systems to guarantee consistency in stock, pricing, and customer information. With A/B testing, experiment with different campaign variations simultaneously to determine which offer delivers higher conversions based on data.

Campaign Performance Analytics

Monitor the performance of every campaign in real time. Analyze critical metrics such as the number of customers who benefited from a campaign, total discount amount, additional revenue generated during the campaign period, and ROI (Return on Investment) through detailed reports. With coupon-based performance reports, see which codes are used more frequently and which channels deliver higher conversions. By comparing past campaign data, you can plan future campaigns more intelligently and use your budget most efficiently. With segment-based analysis, identify which customer group responds most to campaigns and shape your marketing strategy accordingly.